by Chau Wan-yung William, Wong Kwok-wai Steven. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [34-35]). / EXECUTIVE SUMMARY --- p.ii / LIST OF STATISTICAL CHARTS --- p.iv / ACKNOWLEDGMENTS --- p.v / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Definitions --- p.2 / Chapter 1.3 --- Characteristics --- p.4 / Chapter 1.4 --- Objectives --- p.5 / Chapter CHAPTER 2 --- RESEARCH METHODOLOGY --- p.7 / Chapter 2.1 --- Statement of Problem --- p.7 / Chapter 2.2 --- Exploratory Pilot Study --- p.7 / Chapter 2.3 --- Mail Questionnaire Survey --- p.9 / Chapter 2.4 --- Statistical Analysis --- p.11 / Chapter CHAPTER 3 --- INTERVIEW FINDINGS --- p.12 / Chapter 3.1 --- Echo Presentation Services Limited --- p.12 / Chapter 3.2 --- Cathay Pacific Airways Limited --- p.14 / Chapter CHAPTER 4 --- DATA ANALYSIS & FINDINGS --- p.16 / Chapter 4.1 --- Sample Characteristics --- p.16 / Chapter 4.2 --- Current Development of Multimedia --- p.18 / Chapter 4.3 --- The Future of Multimedia --- p.22 / Chapter CHAPTER 5 --- DISCUSSIONS - LIMITATIONS & INTERPRETATIONS --- p.27 / Chapter 5.1 --- Limitations --- p.27 / Chapter 5.1.1 --- Sampling Design --- p.27 / Chapter 5.1.2 --- Statistical Support --- p.28 / Chapter 5.2 --- Interpretations --- p.28 / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.32 / BIBLIOGRAPHY / APPENDIX I: QUESTIONNAIRE SAMPLE / APPENDIX II: STATISTICAL CHARTS
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319069 |
| Date | January 1993 |
| Contributors | Chau, Wan-yung William., Wong, Kwok-wai Steven., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 33, [70] leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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