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The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services

Zugl.: Mùˆnchen, Techn. Univ., Diss., 2009

  1. http://d-nb.info/995886458/04
Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/463679199
Date January 2009
CreatorsSchumann, Jan H.
PublisherWiesbaden Gabler
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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