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Enabling sustainable service delivery by means of effective demand management in a local municipality / Gabriel Tsietsi Banda

Over the past months, newspapers and news bulletins are riddled by service delivery protests –
to the extent that the President of the country acknowledges these protests. Many reasons were
offered for the protests, but the main reason is cited as dissatisfaction with the level of basic
services delivered by the municipalities. Questions were asked to obtain possible solutions to
the problem. These challenges motivated the researcher to undertake a study to investigate the
possible cause of poor delivery of service by municipalities to the communities. A possibility
was to study and recommend a possible solution that would ensure that service is delivered on
time, at the right price, at the right location and that quantity and quality meet the needs of the
community. The system suitable to address this concern is demand management, the first
element of the supply chain management system. The purpose of demand management is to
ensure that the resources required to fulfil the needs identified during the strategic plan of the
municipality, are delivered at the correct time, price and place, and that quantity and quality will
satisfy the needs of the users.
The research was conducted by means of a literature study and an empirical study. The
literature study entails a literature discussion on three variables identified as crucial in achieving
the objectives of the study, namely sustainability, demand management and change
management. These variables form the basis of the evaluation of the factors which ensure that
effectively used demand management results in sustainable service delivery. Delivering
sustainable service will ensure that the service is delivered on time, at the right price, at the
right location, and quality that meets the needs of the users. These variables were empirically
tested in practise by means of a measurement instrument and subsequently evaluated.
Based on the evaluation of the empirical study, the demographical data were analysed and
concluded on. The reliability and internal consistence of the measurement instrument were
determined by means of Cronbach Alpha coefficient. The results of the reliability test revealed
that only change management’s Cronbach Alpha coefficient was less than the cut–off value of
0.7. Despite the results of change management’s Cronbach Alpha coefficient, the reliability of
the other latent variables was found to be reliable and internally consistent.
The variables were analysed and concluded upon by means of a descriptive statistical analysis,
using frequency on the questionnaire responds. The arithmetic mean and standard deviation
per construct was also calculated, using SPSS (Statistical Package for the Social Sciences).
The relationship between the variables was also evaluated through determining the effect size
and correlation of coefficient being calculated. Practical recommendations were suggested to
address the weaknesses found during the evaluation of the questionnaires, in order to improve
future continuity of both municipalities used as unit of measure. Recommendations of future
research needed, were also made. / Thesis (MBA)--North-West University, Potchefstroom Campus, 2012.

Identiferoai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/6946
Date January 2011
CreatorsBanda, Gabriel Tsietsi
PublisherNorth-West University
Source SetsNorth-West University
Detected LanguageEnglish
TypeThesis

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