The main objective is a theoretical introduction to the rare-studied and published issue of the importance of museum brands for the marketing of thereof. The research problem is incorporated into the context of global penetration of the strongest brands of museums. The marketing approaches are applied to the National Agricultural Museum in Prague.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75918 |
| Date | January 2008 |
| Creators | Černá, Jitka |
| Contributors | Bártová, Hilda, Jakubíková, Dagmar, Koudelka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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