Profiling music consumers for viral marketing purposes : a test of the efficacy of combining the uses and gratifications theory with the diffusion of innovation model /

Description

Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 175-188). Also available on the Internet.

Links & Downloads

1. http://wwwlib.umi.com/cr/mo/fullcit?p3074426

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52598894
Date	January 2002
Creators	McDonald-Russell, Deborah Elane,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books.
Source	free to MU campus, to others for purchase