The aim of the thesis is to analyze the specific tools of personnel management, mystery shopping. This tool represents a fresh approach applied in the process stage of personnel management; however, it has a close connection with the marketing research, from which the data is based. For the purpose of analyzing the sub-segments of the market of services, sub-market analyses are handled, out which the main output of this work is drawn from. The obtained data are the bearers of information on the perception of the customer purchase decision process. Their further processing is performed as to deliver primary information value for the management of the organization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201827 |
| Date | January 2014 |
| Creators | Šperl, Václav |
| Contributors | Filipová, Alena, Šmíd, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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