Komparácia nástrojov marketingu a návrhy na zlepšenie ich využívania za účelom zvýšenia konkurencieschopnosti v segmente luxusných hotelov (v čase krízy) / Comparison of the Marketing Tools and Proposals to Improve their Use in Order to Increase Competitiveness in the Segment of Luxury Hotels (in Crisis)

Description

The object of this work is the analysis and proposals for changes to the marketing tools to enhance the competitiveness of the hotel. The thesis compares the theoretical knowledge with reality in the hotel, specifies opportunities for changes and methods, how to achieve these opportunities. Based on the analysis of the competitors, SWOT analysis and the questionnaire the proposals for change will be identified.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-223267

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223267
Date	January 2011
Creators	Žuffová, Michala
Contributors	Mráček, Pavel, Zich, Robert
Publisher	Vysoké učení technické v Brně. Fakulta podnikatelská
Source Sets	Czech ETDs
Language	Slovak
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess