This study aims to present the state of outsourcing design in the Turkish manufacturing industry, which, in the past, has been scrutinized in a limited sense. An investigation has been carried out in order to reveal the reasons for and procedures of hiring product design services from outside resources and to explore -if any- the benefits gained from this collaboration through a survey conducted with either design or production managers from a sample selection of firms manufacturing and/or marketing products in Turkey. Findings regarding the processes of outsourcing design have been recorded as well as an evaluation of the advantages and disadvantages of external design resources.
Identifer | oai:union.ndltd.org:METU/oai:etd.lib.metu.edu.tr:http://etd.lib.metu.edu.tr/upload/2/12607718/index.pdf |
Date | 01 September 2006 |
Creators | Oran, Yasemin |
Contributors | Hasdogan, Gulay |
Publisher | METU |
Source Sets | Middle East Technical Univ. |
Language | English |
Detected Language | English |
Type | M.S. Thesis |
Format | text/pdf |
Rights | To liberate the content for METU campus |
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