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The dyadic brand : a systematic enquiry to explore the confusion embedded in brand literature, and to inform the development of a simpler brand model that clarifies the roles of the consumer and custodian /

Thesis (MA)--University of Canberra, 2007. / Includes bibliography (p. 97-109).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/277138460
Date January 2007
CreatorsBuddle, Richard.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourcefull text via ADT

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