The subject of this thesis is to evaluate the corporate culture of UniCredit Group. The thesis also analyses the influence of Italian national culture on corporate culture of the UniCredit Group. The theoretical part describes the corporate culture, its determinants, typology and strategies used in international expansion. The practical part introduces the UniCredit Group, its history on the czech market and it also includes the evaluation of the corporate culture. In the end, there is an analysis of Italian national culture being one of the determinants of the UniCredit Groups corporate culture.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197101 |
| Date | January 2012 |
| Creators | Šeredová, Eliška |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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