The objective of Visitors of Karlštejn study is to identify socio-demographic profile of visitors of this particular Czech castle during the side-season, to describe considered alternatives to leisure time spending competing to Karlštejn castle and to find out satisfaction of visitors with individual areas of their visit of castle and surrounding. Also spontaneous association concerning Karlštejn is in our focus in terms of national identity. Data used for this study was collected by quantitative research methodology conducted during October 2011 to January 2012 among visitors after their tour route. Results of this study should help the castle management set content of communication campaign and improve provided services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124925 |
| Date | January 2010 |
| Creators | Holubová, Renáta |
| Contributors | Černá, Jitka, Kubů, Jaromír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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