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The impact of scale and media mix on advertising agency costs

Richard Schmalensee, Alvin J. Silk, and Robert Bojanek. / Bibliography: leaves 21-22.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/2004
Date January 1981
ContributorsSchmalensee, Richard., Silk, Alvin J., Bojanek, Robert.
PublisherAlfred P. Sloan School of Management, Massachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
Format35 leaves, 2898612 bytes, application/pdf
RelationWorking paper (Sloan School of Management) ; 1269-81.

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