The theoretical part of thesis defines the non-profit sector, informs about it's history in the Czech Republic, characterizes types of the non-profit organizations and types of funding of NGO. It also defines marketing therms, especially marketing communication and it's types. The practical part analyzes communication strategy of two civil associations, it's strenghts and weaknesses and makes some recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9308 |
| Date | January 2008 |
| Creators | Kluzová, Klára |
| Contributors | Kadeřábková, Jaroslava, Khendriche Trhlínová, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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