The diploma thesis is focused on customer satisfaction analysis and proposals to increase its level for Provident Financial s.r.o., which has been offering purposeless cash and non-cash loans in the Czech Republic since 1997. The theoretical part describes the issue of marketing research. The practical part is an analysis of the results of a marketing survey conducted on future and existing customers of Provi-dent Financial s.r.o. On the basis of this information, measures are proposed to in-crease customer satisfaction and bring higher sales to the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319397 |
| Date | January 2017 |
| Creators | Malochová, Šárka |
| Contributors | Šindelková, Jana, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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