Customer defection and acquisition and its relationship with market share change /

Description

Thesis (PhDResearch)--University of South Australia, 2003.

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/80891
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:43764

Tags

Brand loyalty

Brand name products

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/267719
Creators	Riebe, Erica.
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review