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Country of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong

published_or_final_version / Business Administration / Master / Master of Business Administration

  1. 10.5353/th_b3126400
  2. b3126400
Identiferoai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/37328
Date January 1988
CreatorsChan, Wai-ming, Edmen, 陳偉明
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Source SetsHong Kong University Theses
LanguageEnglish
Detected LanguageEnglish
TypePG_Thesis
Sourcehttp://hub.hku.hk/bib/B31264001
RightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
RelationHKU Theses Online (HKUTO)

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