The purpose of this study was to investigate and foster corporate citizenship (CC) in the SA taxi industry. The primary objective of this study was to foster corporate citizenship in the South African taxi industry by investigating the determinants that would increase CC in the SA taxi industry. The study gathered quantitative information about CC, identified which factors influence CC in the taxi industry and investigated which of these factors are the most important determinants that would increase the CC in the industry in South Africa. This study was intended to contribute to building the body of knowledge for the implementation and fostering of corporate citizenship programs. In particular, the researcher hoped that the framework provided in this study would outline the practical strategies that the taxi organisations should take in developing targeted, long-term partnerships with the communities in which they operate. Convenience sampling was used to select one hundred (100) participants. The response rate was ninety-six percent (96%). The sample was structured to include the directors, deputy directors, senior managers, managers and the drivers of the taxi organisations in twenty-three districts in the Eastern Cape. These participants were taken from the body that incorporates all the taxi associations in Eastern Cape called the Eastern Cape Bus and Business Chamber (ECBTBC). The empirical results revealed that in order to increase corporate citizenship within the SA taxi industry there should be an increase in its human resource management, operations management and the dynamic externalism of its members. The findings also revealed that the social cynicism should be decreased within this industry.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:20358 |
| Date | January 2015 |
| Creators | Peko, Nyameka |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | xii, 139 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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