The main goal of this Diploma thesis is to identify the existence of specific needs of seniors as tourism participants. The thesis is divided into three chapters. The opening part theoretically explains the most important concepts associated with tourism, needs and purchasing behavior of consumers. The next chapter is concerned with concrete specifics of chosen segment, its consumer customs and exploited types of tourism. In the last chapter is by the help of questionnaire research obtained and evaluated the summary of specific needs of seniors and further is presented the recommendation for tourims companies how to conform the offer to requierements of this interesting segment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75186 |
| Date | January 2010 |
| Creators | Bučková, Martina |
| Contributors | Jarolímková, Liběna, Kalabzová, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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