With the development of electronic commerce and online group-buying, many studies tried to explore theories about online group-buying. Following the recent development of online group-buying, this research tries to provide a comprehensive framework to study online group-buying by proposing five different dimensions as a basis to develop various group-buying models. The five dimensions are initiator, price variety, bargain power, reservation price, and number of negotiators. The developed group-buying models are categorized into two categories, negotiating price before forming coaliation and negotiation price after forming coaliation.
In addition, we also tried to analyze online group-buying model or behavior based on microeconomic theory. Hopefully, it can open a new research area in online group-buying models.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0812109-235506 |
| Date | 12 August 2009 |
| Creators | Li, Yi-huei |
| Contributors | Chao-Min Chiu, Hsiang-Chu Lai, He-Sheng Doong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0812109-235506 |
| Rights | withheld, Copyright information available at source archive |
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