This research explores how community leaders could use Corbett’s Spectrum
of Environmental Ideologies (2006) to analyze the ideologies of communication
campaigns before adopting one into a community. In this research, a mixed age
class of elementary students and local artisans created two “parks” in public
parking spaces and participated in an arts contest in Nelson, BC. This action
research used analytic coding to reflect on participants’ relationship with nature
based on their response to: international Park(ing) Day and Transition Nelson.
Additionally, participant recommendations for greening Nelson’s downtown core
were compared with four models of social change for generating ecocentric
solutions. Ecocentric solutions stem from the belief that humans and nature are
interdependent. Found to be key were nurturing participants’ nascent ecocentric
values and investigating the campaign materials deeply. Additionally building
motivation, exploring alternatives, problem-solving, partnerships and improved
organizational communication are important elements of social change.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:BRC.10170/383 |
| Date | 16 September 2010 |
| Creators | Southam, Theresa |
| Contributors | Kool, Richard |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Detected Language | English |
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