Darba tema – nekomercinio marketingo primonių, nukreiptų į rėmėjus taikymas pelno nesiekiančiose organizacijose. Darbas susideda is 3 daliu. Pirmoje dalyje pateikiama nepelno organizacijų samprata, tipai rūšys savybės, jų rėmimo ypatumai. Antroje dalyje, pateikiami nekomercinio marketingo apibrėžimai. Palyginamas marketingas komerciniame ir nekomerciniame sektoriuje, pateikiami panašumai bei skirtumai, aptariami marketingo komplekso elementai. Praktinėje darbo dalyje pateikiama ir analizuojama statistika, susijusi su nekomecinių organizacijų rėmimi 1998 – 2004 metais. Taip pat pateikimi tyrimo, kuriuo metu buvo apklausiamos labdaros organizacijos rezultatai. / The purpose of this work is to evaluate approaching of non commercial marketing implements directed to donors in nonprofit organizations. The work consists of 3 parts. Conception of nonprofit organization their types, characteristics, and sponsorship features are presented in the first part. In the second part there are presented conception of non commercial marketing, results of comparing marketing in commercial and non commercial sector, their similarities and differences, non commercial marketing mix, and possibilities to sponsor non profit organizacions Questionnaire was used to do a research. The analysis of this research is presented in the third part of the work.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20090907_190137-48599 |
| Date | 08 September 2009 |
| Creators | Dargevičiūtė, Margarita |
| Contributors | Kazlauskienė, Eglė, Vilnius University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090907_190137-48599 |
| Rights | Unrestricted |
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