The thesis deals with theme of social networks especially from the view of companies. The thesis is divided into two main parts -- theoretical and practical. There is a necessary knowledge base of social networks and its use from perspective of a company in the theoretical part. There is also mentioned the topic of social networks analytics because it's the main theme of the practical part of the thesis. The research in the practical part analyzes the companies from Czech Republic, Germany and United States of America. The research is aimed on their behavior on Facebook and their company presentations there. There are two methods used in the practical part. One method compares the list of companies during the time period of 3 year (90 days of 2011 compared to 90 days of 2014). The other one compares the list of companies from geographical point of view. The goal of the practical part of the thesis if evaluation of pre-defined hypotheses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197817 |
| Date | January 2012 |
| Creators | Píša, Luděk |
| Contributors | Pavlíček, Antonín, Böhmová, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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