Return to search

Využití sociálních sítí pro zvýšení konkurenceschopnosti firmy / Possibility of usage social networks to increase the competitiveness of the company

This master thesis deals with the field of possibilities of using social networks to increase competitiveness. In first part there are theoretically explained terms such as social network, social media and then there is described possibility to use social networks in business. The thesis includes theoretical treatment procedure entry of the company on social networks and describes appropriate monitoring and analyzing tools. The practical part is focused on dance club Beton, there are made the critical analysis of current attitudes of the club forward to social network, competitive analysis and comparison between Beton's and competitor's social network activities. The last part is devoted to selection appropriate monitoring tool and designed a social media monitoring system.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192397
Date January 2014
CreatorsBrilová, Lenka
ContributorsMolnár, Zdeněk, Johnová, Radka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0017 seconds