Marketing research in audiovisual production: pretesting of television pilots" aims to describe processes behind the creative portion of quality TV program creation.
TV stations often use so-called pre-testing in order to find out, based on a small number of viewers, whether the show will meet the station's demands and gain commercial success.
The thesis analyzes whether pretesting might be a powerful tool to positively influence future success of a TV show.
In individual chapters of the paper, the hypothesis is being proven or disproven, depending on factual examples and partial analyses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262710 |
| Date | January 2016 |
| Creators | Sedláčková, Dagmar |
| Contributors | Kruml, Milan, TOMEK, Ivan |
| Publisher | Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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