Použití marketingových nástrojů pro tvorbu a zavedení nového výrobku na trh / Marketing Instruments for Developing and Launching New Product on a Market

Description

This thesis focuses on innovations and innovation management in ma-nufacturing companies. Innovation process, including marketing re-search, product developing and its market introduction, is used in par-ticular product sector of shoe protection.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-224343

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224343
Date	January 2014
Creators	Chasák, Dalibor
Contributors	Šimberová, Iveta, Chlebovský, Vít
Publisher	Vysoké učení technické v Brně. Fakulta podnikatelská
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess