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Použití marketingových nástrojů pro tvorbu a zavedení nového výrobku na trh / Marketing Instruments for Developing and Launching New Product on a Market

This thesis focuses on innovations and innovation management in ma-nufacturing companies. Innovation process, including marketing re-search, product developing and its market introduction, is used in par-ticular product sector of shoe protection.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224343
Date January 2014
CreatorsChasák, Dalibor
ContributorsŠimberová, Iveta, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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