Essays on new product release strategy advertising and release timing /

Description

Thesis (Ph.D.)--Yale University, 2007. / Adviser: K. Sudhir. Includes bibliographical references.

Links & Downloads

1. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3293406

Tags

New products New products Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/253262495
Date	January 1900
Creators	Luan, Ye.
Source Sets	OCLC
Language	English
Detected Language	English
Source	online access from Digital Dissertation Consortium