The master thesis deals with a new phenomenon in the world of diplomacy: digital diplomacy. The main objective of this work is to determine whether the digital diplomacy is able to improve the relationship between the American and Islamic civilization. To fulfill this goal, the case study of Digital Outreach Team, of a team of specialists who search the internet and communicate with Muslims with negative attitude towards US, was used. The work is divided into three chapters. The first chapter provides a theoretical introduction to digital diplomacy. The second chapter is devoted to the use of digital diplomacy in the Unied States: a world leader in information and communication technologies, with an emphasis on digitization of activities of the Ministry of Foreign Affairs. In the third chapter we find the analysis of the digital activities of the team and assessment of the digital diplomacy on Arab soil.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:204046 |
| Date | January 2015 |
| Creators | Jarčušková, Lucia |
| Contributors | Peterková, Jana, Druláková, Radka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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