A main topic of thesis has been new product launch of lever arch file OneTip. The goal has been to evaluate propriety and correctness of marketing tools used. I defined crucial project points and set up my own solutions and proposals in marketing recommendation chapter.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4135 |
| Date | January 2008 |
| Creators | Kotrlová, Iva |
| Contributors | Koudelka, Jan, Petříčková, Margit |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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