Relational market based assets (of a firm) and their role in innovation adoption /

Description

This thesis identifies the positive effect that relational Market Based Assets have on the adoption of innovation. / Thesis (PhD)--University of South Australia, 2008.

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/79481
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:44472

Tags

New products

Product management.

Marketing research.

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/267015
Creators	Belder, Marcus.
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review