M.Com. (Business Management) / Any successful new product development team must have some differences in perspectives and orientations. However, conflict and disharmony between R&D and marketing can severely hinder the successful development and launching of new products. It is therefore of the utmost importance to avoid any disharmonies and to work towards a better integration and meaningful co-ordination between these two departments. The avoidance of any disharmonies that may occur through various management methods is generally less costly and more effective that attempting to overcome long-standing disharmonies.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:10813 |
| Date | 23 April 2014 |
| Creators | Krüger, Martha Cathorina |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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