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Essays on new product release strategy advertising and release timing /

Thesis (Ph.D.)--Yale University, 2007. / Adviser: K. Sudhir. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/253262495
Date January 1900
CreatorsLuan, Ye.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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