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The importance of co-operation between the research and development and marketing departments in the developments and launching of new products.

M.Com. (Business Management) / Any successful new product development team must have some differences in perspectives and orientations. However, conflict and disharmony between R&D and marketing can severely hinder the successful development and launching of new products. It is therefore of the utmost importance to avoid any disharmonies and to work towards a better integration and meaningful co-ordination between these two departments. The avoidance of any disharmonies that may occur through various management methods is generally less costly and more effective that attempting to overcome long-standing disharmonies.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:10813
Date23 April 2014
CreatorsKrüger, Martha Cathorina
Source SetsSouth African National ETD Portal
Detected LanguageEnglish
TypeThesis
RightsUniversity of Johannesburg

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