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An attitudinal study of Gannett newspaper editors about journalism graphics

The purpose of the research was to look at how editors at Gannett, America's largest newspaper chain, perceive the role of journalism graphics and graphic artists in the newsroom.Nineteen editors from newspapers of various circulation sizes, participated from across the country. They sorted Q statements that covered areas related to journalism graphics as: use of color, balancing graphics with other content, graphics relationship with design, reader needs, and how graphics serve literacy.An analysis of the Q statements collected for this study showed two distinct factor types. They were identified by this researcher as the Communitarians and the Zealots.The Communitarians were characterized as trying to balance graphics with other aspects of journalism such as story, photo and design in an attempt to put the reader first. They were unwilling to elevate graphics to a necessity in presenting a story. The Communitarians saw graphics as one tool among many to conveyinformation.The Zealots saw graphics as an absolute necessity for any worthy journalistic endeavor. They saw graphics as the answer to attracting young readers, to serving a population with literacy issues, and to enhancing any work the newspaper is doing. The Zealots rejected statements that did not show graphics in the most positive way.Two camps emerged within the Gannett ranks regarding journalism graphics. The Zealots hold on to the allure of color and graphics made popular by USA Today in the 1980s and early 1990s. Communitarians acknowledged that graphics are an effective tool, but considered the practice of similar importance with other methods of conveying information. / Department of Journalism

Identiferoai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/187651
Date January 2003
CreatorsSchulte, William
ContributorsPopovich, Mark N.
Source SetsBall State University
Detected LanguageEnglish
Formativ, 82 leaves : ill. ; 28 cm.
SourceVirtual Press

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