This dissertation addresses research questions related to defining user's trust and risk perceptions associated with social networking usage behavior in relation to the repeated privacy and security breaches. The general research question is explored in the dissertation via the conduct of three related studies. The finding from these three investigations are presented in the results section as 3 essays that collectively examine the social networking sites usage behavior. Essay 1 proposes a conceptual model based on the review of multiple breaches. The review provides a conceptual model which is further analyzed using a quantitative survey in the second essay. Essay 2 measures the trust and risk perceptions associated with different sources of information when presented with multiple breaches. This portion of the research used a quantitative method that included surveying of college students from University of North Texas (UNT) to understand the relation between user's trust and risk perceptions. Essay 3 examines the social networking usage behavior on account of repeated privacy and security breaches. This essay uses the insights from the other two essays to identify the usage behavior and how it is affected. The proposed model was tested using a survey questionnaire method. Results show a significant relationship between the positives, negatives, technology usage, repeated breaches that impacts usage behavior. The dissertation concludes with a summary of how the three essays make a cumulative contribution to the literature as well as providing practical guidance that identifies social networking usage behavior.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1944271 |
| Date | 05 1900 |
| Creators | Mekala, Nithin Kumar Reddy |
| Contributors | Prybutok, Victor R, Prybutok, Gayle, O’Connor, Brian, Mirzaei, Fouad H, Gadgil, GuruPrasad |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Mekala, Nithin Kumar Reddy, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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