This thesis deals with a strategy of non-profit organization on a concrete example of the civic association ZaKladno. ZaKladno is still relatively short-lived organization, which is still developing. Practice shows that for subsequent systematic and efficient development of the organization is need for a strategic plan. Creating a realistic strategic plan is the goal of this thesis. The theoretical part deals with the principles and legislation of the non-profit sector in the Czech Republic. The methodology of the theoretical part is based on a literature review. The practical part consists of a description of the current state of the cultural sector in the Czech Republic, principles of operation of civic association ZaKladno and especially a draft strategic plan for the association. The conclusion discusses the confirmation or refutation of hypotheses and outlines other problems to solve.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165825 |
| Date | January 2013 |
| Creators | Kožnerová, Petra |
| Contributors | Tyslová, Irena, Boukal, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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