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The main subject of this thesis is to discover the strategy of industrializing the music competitions held in Taiwan. Case study and interview key persons were ways employed to collect materials, and Delphi Method was used later for further examination.
Because of the geographical limitation on this subject, the author first explained the connection between the music competitions and the culture and education condition in Taiwan¡¦s society. In the second chapter, the urge of industrialize the music competitions was revealed from cultural, economical, and educational point of views. It was in this chapter that the author was aware music competitions, as merchandise, should have their own life cycle during the process of industrialization. Therefore the strategy corresponding to each developmental stage should be different from each other.
Four examples were raised in Chapter three to display various developmental stages of music competitions; they were the International Music and Arts Competition(held at Hong Kong, partnership with Greenery Music Limited). The International Taipei Chopin Piano Competition(held by Fredric Chopin Foundation of Taipei); Yamaha National Music competition(held in Taiwan, by Yamaha KHS music co., Ltd); Asia Beat-- Yamaha Band Contest(held in Taiwan, by Yamaha KHS music co., Ltd). In Chapter four, the author suggested a model for industrializing the music competitions, 12 experts in this field were consulted in the rules of Delphi Method then. In Chapter five, final strategy were concluded, they were as the following:
I The leading stage of industrialization: branding the music competition.
II The developmental stage of industrialization: market the competition and set the standard Operation Procedure Process¡]SOP¡^of it.
III The stable stage of industrialization: forming a supply chain of the music competition profession.
IV The declination stage of industrialization: re-model the brand, for better connection of the masses and greater benefit as well.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-1111110-123955 |
| Date | 11 November 2010 |
| Creators | chen, mei-lin |
| Contributors | Ray-linn Tsai, Wan-long Hong, Hong-jin Hsiao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1111110-123955 |
| Rights | not_available, Copyright information available at source archive |
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