The main goal of the paper was the impact of negative events, in our case doping cases, on sponsors of cycling teams and riders. It also discuss view of spectators and fans on doping and sponsorship. As a method it's used an event study, which measure the impact of event on market value of firms in time of the event. In the paper are built three models, which analyse different doping cases and their impact on sponsors firms. All three models didn't show significant negative impact on market value of sponzoring firms.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198239 |
| Date | January 2013 |
| Creators | Cihan, Maroš |
| Contributors | Stroukal, Dominik, Potužák, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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