The Diploma thesis is focused on publicity and public relations in non-profit organization. The first part of the work synthesizes theoretic findings from the field of communication, marketing and public relations and is using them to generate an overview of instruments and procedures suitable for use in a non-profit organization. Based on this theoretic assumption is Analysis of current communication system used by the organization. The main aim of this thesis is to draft a brand-new communication strategy, including a new graphic design, a set of communication tools and a system of their applications. The subject of the research is the Club For Old Prague, a civic association with more than a century long tradition in the field of architectural heritage protection and preservation the genius loci of our towns. The new communication strategy should help the Club to improve coordination of the flow of information, and through to newly created, unified and unmistakable image gain more publicity and public support for Club's goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76044 |
| Date | January 2010 |
| Creators | Trůblová, Alžběta |
| Contributors | Musil, Martin, Matyášová, Šárka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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