The thesis deals with forms of cause-related marketing in the sphere of wildlife protections, care of abandoned and mistreated or handicapped animals and of wild animals and animals living in captivity. I am interested in different forms of co-operation of companies with non-profit organizations that deal with animal care. I am interested also in using of web sites of non-profit organizations and their business partners as communication tool of this co-operation. The thesis is concluded by four case studies showing basic forms of co-operation and its communication that I noted in this sphere.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:306452 |
| Date | January 2012 |
| Creators | Kostková, Lucie |
| Contributors | Matyáš, Ondřej, Pospíšilová, Tereza |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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