This thesis describes the possibilities of using the internet for marketing and fundraising activities of non-profit organizations in the Czech Republic. It has an emphasis on the quality of non-profit organizations' web sites. The first chapter of the thesis presents a non- profit sector and its specifics. Furthermore, it describes the possible ways NGOs can communicate on the internet and their potential online marketing. The third chapter is dedicated to fundraising forms and mapping the current trends in online fundraising. The fourth and fifth chapter explain the specifics of web site usage and social networks. Moreover, the principles of quality web sites are presented. The last chapter focuses on the analysis of the web sites of selected non-profit organizations in the area of social rehabilitation. The analysis is mainly devoted to accessibility and usability of web sites. It also examines the potential use of web sites to communicate with users and supporters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329067 |
| Date | January 2013 |
| Creators | Kopencová, Barbora |
| Contributors | Očko, Petr, Sluková, Petra Zia |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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