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Komunikace s médii a publicita neziskové organizace / Communication with the Mass Media and Publicity of a Non-Profit Organization

This Diploma thesis focuses on the communication of non-profit organizations with media. Theoretical part defines general definitions and terms from the sphere of communication strategy, public relations or media. It focuses on describing the specifications and distinctions for using these tools in case of non-profit organizations. Practical part contains an analysis of the communication strategy of the non-profit organization Rotaract Říčany. The aim of this thesis is to bring an integrated view on the way how this organization communicate and analyse its publicity and offer some recommandations to be more efficient.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136304
Date January 2011
CreatorsHoráková, Zuzana
ContributorsMusil, Martin, Klimešová, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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