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The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services /

Dissertation, Technische Universität München, 2009. / Title from PDF t.p. (SpringerLink, viewed Nov. 21, 2009). Includes bibliographical references and index.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/468308147
Date January 1900
CreatorsSchumann, Jan H.
PublisherWiesbaden Gabler
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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