The interactive environmental centre is the modern museum that would like to familiarize its visitors with ecology and environment subjects in the entertaining and educational form and promote natural and cultural beauties of the region. Its founding organization -- infinity-progress o.s. received the EU grant. The aim of the thesis is to present project, to analyse its surrounding and to suggest appropriate marketing communication. A secondary aim is to create a logo and design of promotional poster. Thesis is divided into four chapters. The first one includes the basic definitions of the project areas. It is the tourism sector, non-governmental organizations and EU regional policy. The second chapter focus on marketing and its specifics in the tourism and services sphere. The practical part consists of project's initial situation description, external and internal marketing analysis and the marketing mix is introduced at the end. Marketing communication as one of the important marketing mix tools is a subject of fourth chapter. Design of the communication is presented in several steps as well as new logo and promotional material.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197246 |
| Date | January 2012 |
| Creators | Wawroszová, Pavlína |
| Contributors | Abrhám, Josef, Brůžková, Pavla |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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