The past research concerning pets mostly focused on the assistance rendered by pets. Due to the climate of lesser child and never-go marry, more and more people treat pets like their children indeed. What they care does not limit to practical purposes such as guard and accompany, but also the pet¡¦s needs. They are willing to offer their pets all sorts of foods, goods and services so that their pets are happy with. On the other hand, the video technology reaches its maturity and is widely applied to mobile communication, house monitoring, and kindergarten monitoring. In addition, such technology is accessed to pet hotels, pet parlors, pet sitters and pet clinics where the pet owners can surf on their 3G phones to watch their pets at any time.
This study aims to explore the pet owners¡¦ recognition of perceived usefulness, perceived ease of use and use intention in terms of video technology. This study is based on the framework of TAM, using raising attitude as external variable whereas subjective norm as independent variable to willingness to use.
The questionnaires were sent to the pet owners through random sampling in Taiwan. 481 copies were retrieved and conducted SPSS and AMOS analysis. The findings indicate that all hypotheses are validated except two hypotheses- one is the pet owners ¡¥s mental propensity toward their pets is not related to the perceived ease of use of video technology, the other is perceived ease of use is not related to use intention.
Therefore, the results confirm that¡G1. The feelings of the pet owners for their pets incur positive impact on their recognition toward the perceived usefulness, perceived ease of use of video technology, 2. With subjective norm, the pet owners are more willing to use video technology. 3. If video technology facilitated easy caring for pets, the pet owners could easily recognize its perceived usefulness. 4. If the pet owners consider video technology perceived usefulness for keeping their pets, they have no intention to use such device to care about their pets. 5. For pet business sectors, it is imperative to make use of video technology in order to convince the pet owners of its conveniences which can be always appealing to the pet owners.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0902111-021408 |
| Date | 02 September 2011 |
| Creators | Lin, Tsai-tung |
| Contributors | Ying-shih Chen, Kuang-wu Koai, Kuei-feng Chang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0902111-021408 |
| Rights | user_define, Copyright information available at source archive |
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