Not only productive age population uses life insurance as an instrument serving to cover the risks, but we should more consider using this product in pre-retirement and retirement age. With respect to demographics of the population, we can expect an increase in the number of our elderly population that will be interested in the use of life insurance products. In the introduction, we present a questionnaire survey of potential candidates for insurance product, that provides information about the preferences of the individual types of insurance. Further work focuses on two significant risks for people of working age, the risk of total disability and critical diseases. In the next part we analyze Czech, European and American insurance market with regard to the category of people approaching retirement age. In conclusion, the author makes recommendations for product innovation on the Czech insurance market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206656 |
| Date | January 2015 |
| Creators | Kamenský, Jan |
| Contributors | Poul, Ondřej, Rybák, Zdeněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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