The Dissertation work assesses the position of Renault brand on the market of personal and light utility vehicles in Czech Republic through the competitive analysis. Theoretical part describes methods of the sector analysis and competitor analysis. That part is focused on the competitive advantage as the main pillar of success in terms of the competition battles on the market. Introduction of the practical part depicts current situation, structure and and genesis of the car market in the Czech Republic. It is followed by image analysis of the Renault brand and its comparison with other significant vehicle brands. Practical part is concluded by comparison of competitors in the particular segment determined according to results of the Renault portfolio analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75521 |
| Date | January 2010 |
| Creators | Kručko, Ladislav |
| Contributors | Stříteský, Václav, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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