The aim of the thesis is to determine the market value of the company GZ Media, a.s. to 1.1.2015. The first part provides the basic information about the company. This chapter is than followed by financial analysis which is assessing the overall financial health of the company for the years 2010 to 2014. Strategic analysis focuses on the market and competitive position of the company and provides the forecast of the sales. The next chapter analyzes and forecasts the value generators and defines the main indicators later used for financial plan. The value of the company is calculated based on the DCF Equity method.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205725 |
| Date | January 2015 |
| Creators | Červenková, Anna |
| Contributors | Rýdlová, Barbora, Hanzal, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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