This diploma thesis deals with analysis of forms of financing of a specific non-profit organisation in the field of consumer protection and preparation of proposal for improvement including its economic assessment. The work is focused on the TEST Civil Consumers? Association (TEST CCA). The first part of the thesis is made up of literary research. In terms of the actual thesis, working hypotheses were first determined, which were subsequently assessed on the basis of data gained during an interview with the Vice Chairman of the administrative board of TEST CCA, Mgr. Karel Pavlík, MBA, or on the basis of information gained from approx. 200 respondents by means of enquiry. When formulating proposals for improvement, I above all concentrated on the possibility of gaining further subscribers to the dTest magazine, which is closely related to strengthening of the financial independence of the association. I recommended holding a presentation of TEST CAA in shopping centres in individual regional cities in the Czech Republic. In my opinion, it would also be of benefit to publish adverts in the press.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:54921 |
| Date | January 2011 |
| Creators | KOCOUREK, David |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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