This thesis is aimed at analyzing the marketing communication mix of the chosen profit and non-profit sports organizations. Based on a thorough analysis and proposing appropriate improvements or recommendations. Partial aim is finding funding sources and uses of funds for the marketing communication mix. Thesis is focused on theoretical knowledge of sports, economy of sports, marketing, marketing communication mix and findings in the field of characteristics profit and non-profit sports organizations. The practical part is focused on analyse of chosen profit and non-profit sports organizations in the Karlovy Vary region. It is a climbing and mountaineering organization or association, offering, brokering and ensuring climbing on indoor and outdoor walls, rock climbing, or other similar outdoor activities. On the basis of a personal interview the current marketing communication mix of organizations was analyzed, including funding sources and proposed improvement measures.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197070 |
| Date | January 2011 |
| Creators | Hanzlová, Eliška |
| Contributors | Král, Pavel, Hajdíková, Taťána |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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